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Posts for category: Now

20th Aug 2026
Now

Why EdTech's obsession with daily engagement is breaking learning

By Mark House

Most digital products in education, awarding, and professional development are hooked on the exact same commercial metric: Attention. Daily Active Users (DAU), session length, streaks, push notifications, and time-in-app sit at the absolute center of traditional EdTech strategy. What if that entire metric is fundamentally broken? What if the true measure of a product's success is that individual usage falls over time?

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Name	Domain	Purpose	Expiration	Security
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_cf_bm	vimeo.com	Used to distinguish between humans and bots	1 day, 0:00:00	HTTP

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_hp2_ses_props.#	rm.com	Collects data on the user's navigation and behaviour on the website	1 day, 0:00:00	HTTP
vuid	vimeo.com	Collects data on the user's visits to the website	365 days, 0:00:00	HTTP

Name	Domain	Purpose	Expiration	Security
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h	heapanalytics.com	Collects data on the user behaviour and interaction with the website	0:00:00	HTTP