Why EdTech's obsession with daily engagement is breaking learning
Most digital products in education, awarding, and professional development are hooked on the exact same commercial metric: Attention. Daily Active Users (DAU), session length, streaks, push notifications, and time-in-app sit at the absolute center of traditional EdTech strategy. What if that entire metric is fundamentally broken? What if the true measure of a product's success is that individual usage falls over time?










